abnormalizing

Rendering something unusual

Abnormalizing is the act of making something seem abnormal or treating it as deviant.

Where normalizing brings something into the mainstream, abnormalizing pushes it out: The campaign sought to abnormalize smoking by emphasizing its health risks.

The term appears in academic and activist contexts, often describing deliberate efforts to stigmatize behaviors or identities.

stigmatizing

discrimination

Unjust differential treatment

exclusion · shame · disgrace · othering · alienation · bias · bigotry · intolerance · vilification · denigration

pathologizing

diagnosis

Identification of illness

pathology · psychiatric · psychopathology · clinical · therapy · treatment · neurosis · psychosis · maladjustment · aberration

othering

deviant

One diverging from norms

nonconforming · eccentric · aberrant · peculiar · strange · irregular · unorthodox · divergent · idiosyncratic · outlandish

Opposites
normative status attribution

abnormalizingnormalizing

Making conform to norms

norming · mainstreaming · destigmatizing · standardizing · typifying

social acceptance process

abnormalizingnormalizing

Making conform to norms

destigmatizing · mainstreaming · including · accepting · embracing

Family

abnormal, abnormality, abnormally, abnormalities, abnormals, abnormity, abnormalness

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