Subarus

Boxer-engined Japanese cars

Subarus is the plural of Subaru, referring to multiple vehicles made by the Japanese automaker.

The brand is known for all-wheel drive systems and boxer engines, cultivating a devoted following among outdoor enthusiasts and in certain subcultures: The trailhead parking lot was full of Subarus.

The plural appears frequently in discussions of car culture and regional driving preferences.

brand

Outback

Australian-themed steakhouse chain

  • WRXSporty all-wheel-drive compact
  • BajaNorthwestern Mexican peninsula
  • TribecaLower Manhattan district

Starlink · Tokyo · Pleiades · STI

outdoors

camping

Outdoor recreational lodging

adventure · tailgating · wilderness · backcountry · campsite · all-terrain · exploration

rallying

WRC

Elite rally motorsport organization

  • turboExhaust-powered compressor
  • gravelLoose small rock fragments
  • stageRaised performance platform

podium · championship · tarmac · jump · intercooler · gymkhana

reliability

longevity

Duration of existence

maintenance · trustworthy · workhorse · all-weather · consistent · proven · bulletproof

Opposites
brand identity and market positioning

SubarusRolls-Royces

High-end British luxury cars

Ferraris · Lamborghinis · Bentleys · lifted trucks · Mercedes-Benzes

drivetrain philosophy

SubarusMustangs

Ford sports cars, or teams

Corvettes · sports cars

Phrases
Family

Subaru

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G