Smucker

Jelly jar brand

Smucker is the surname behind J.M.

Smucker Company, an American food manufacturer best known for fruit preserves, jelly, and peanut butter.

The brand name has become nearly synonymous with jams and jellies in American households: Grab the Smucker's from the fridge.

Their long-running slogan—"With a name like Smucker's, it has to be good"—playfully acknowledged the awkward sound of the name.

jam

preserves

Cooked fruit in sugar

conserves · strawberry · grape · raspberry · apricot · blackberry · orange marmalade · seedless · toast · breakfast

brand

trademark

Registered commercial identifier

  • logoCompany identifying symbol
  • corporateOf or relating to companies
  • FolgersPopular American coffee brand

consumer products · marketing · retail · packaging · advertising · branding · market share · brand loyalty · brand awareness · grocery

surname

family name

Hereditary portion of identity

kinship · heritage · lineage · descendants · household · immigrant · Ellis Island · Pennsylvania Dutch

Opposites
food processing/naturalness

Smuckerfresh fruit

fresh berries · whole foods · homemade preserves · local produce

brand positioning in food market

Smuckerhomemade jam

Self-prepared fruit spread

homemade

Family

schmuck

Familiarity
Top 1,000,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G