Now and Later

Taffy-like candy squares

Now and Later is a brand of fruit-flavored taffy candy known for its firm, chewy texture.

The name suggests eating some immediately and saving the rest—though the candy's notorious toughness when fresh versus its softer state after warming has inspired alternative explanations: hard now, chewy later.

I used to get Now and Laters from the corner store.

Related

snack · sugar rush · present · right now · future · instant · eventually · soon · delayed · delayed gratification · immediate · time · waiting · patience · tomorrow · today · moment · anticipation

Categories
Opposites
candy type/texture

Now and Laterchocolate bar

Cocoa candy rectangle

hard candy · Jolly Rancher · cotton candy · lollipop · Snickers

candy market positioning

Now and LaterGodiva

Luxury chocolate company

Lindt · See's Candies · Ghirardelli · Ferrero Rocher · Belgian chocolate

temporal naming concept

Now and LaterBit-O-Honey

Chewy almond taffy confection

Family

later, late, lately, lateness, latest, latter, latterly

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G