Motorcraft

Ford's parts brand

Motorcraft is a brand of automotive parts and chemicals owned by Ford Motor Company, producing replacement components like batteries, spark plugs, filters, and fluids for Ford vehicles.

The name suggests craftsmanship in motor-related products.

Service centers and mechanics often specify Motorcraft parts for Ford repairs: The dealer only uses Motorcraft filters.

brand

Ford

Major American automaker

replacement · dealership · warranty · catalog · packaging · logo · quality · specification · authentic · certified

parts

alternator

Mechanical-to-electrical energy converter

distributor · belt · gasket · coolant

Opposites
brand origin/OEM status

Motorcraftaftermarket

Trade in replacement parts

off-brand · generic · third-party · knockoff · no-name

competing OEM brands

MotorcraftACDelco

Automotive components supplier

Mopar

brand specificity

Motorcraftgeneric

Not brand-name

store brand · house brand

Family

motor, craft, motors, motored, motoring, motorist, motorize, motorized, crafts

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Rated G