Keebler

Hollow tree bakery

Keebler is a brand of cookies and crackers, known for marketing featuring elves who supposedly bake the products in a hollow tree.

The Keebler elves have become iconic in American advertising since the 1960s.

Keebler fudge stripes, Keebler Club crackers.

The brand name sometimes appears in jokes about short stature or pointy ears.

elves

Ernie

Male nickname from Ernest

  • treeWoody perennial plant
  • mascotGroup's symbolic figure
  • animatedFull of life, or drawn moving

commercial · jingle · baking · magic · oven · factory · whimsical · pointy ears · apron · cartoon

cookies

Grasshopper

Affectionate name for learners

sandwich cookies · wafer · frosted · snack pack

brand

Nabisco

American snack manufacturer

Chips Ahoy · Oreo · Nutter Butter · Lance · Murray

crackers

saltines

Crisp, square snack wafers

Categories
Opposites
production method

Keeblerhomemade

Prepared at one's residence

from scratch · artisanal · handmade · handcrafted · small-batch

brand positioning in cookie market

KeeblerPepperidge Farm

American commercial bakery brand

premium brands · store brand · generic · Great Value

food authenticity

Keeblerartisan bakery

Shop selling handmade breads

farm-to-table · small-batch · scratch-made

Phrases
Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G