Impossible Burger

Plant-based beef alternative

Impossible Burger is a brand of plant-based meat substitute designed to mimic the taste and texture of ground beef.

Made primarily from soy protein and heme (an iron-containing molecule that gives meat its flavor), it's marketed to meat-eaters seeking alternatives rather than traditional vegetarians: The restaurant added an Impossible Burger to the menu.

Related

meatless · soy · heme · bleeding · grill · bun · sustainable · lab-grown · lab grown meat · food tech · protein · juicy · fake · alternative · fast-food · taste test · vegetarian · cruelty-free

Categories
Opposites
meat source authenticity

Impossible Burgerbison burger

Sandwich of bison meat

venison burger · steakburger · lamb burger · turkey burger

environmental/ethical positioning

Impossible BurgerBig Mac

Signature fast-food sandwich

Whopper

Family

impossible, burger, possible, possibility, impossibility, impossibly, possibly, burgers

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G