Eddie Bauer
Outerwear clothing brand
Eddie Bauer is an American outdoor clothing and gear retailer, known for practical, rugged apparel suited to hiking, camping, and casual wear.
The brand evokes a middle-class aesthetic of weekend adventurers and suburban dads: He showed up in head-to-toe Eddie Bauer.
Founded in 1920, the company pioneered the quilted down jacket.
- outdoorOutside, not indoors
- jacketSleeved upper-body covering
- down jacketFeather-insulated outerwear
- fleeceWool still on sheep
- fleece vestSleeveless fuzzy garment
parka · camping · sleeping bag · hiking · gear · retail · catalog · Seattle · down · goose · base layer · plaid · flannel · rugged · expedition · backpack · wilderness · outfitter
- catalogsprint catalog, product listing, catalog entry, Sears catalog, mail order catalog
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- Athletic BrandsReebok, Adidas, Under Armour, New Balance, Mizuno
fashion positioning
Eddie BauerGucci
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Prada · Chanel · Balenciaga · Louis Vuitton · Versace
market segment and price
Eddie BauerHermès
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Neiman Marcus · Saks Fifth Avenue · luxury brands · bespoke tailoring · Savile Row