De Soto

Florida's Spanish explorer

De Soto refers to Hernando de Soto, the 16th-century Spanish explorer who led the first European expedition through what is now the southeastern United States, crossing the Mississippi River in 1541.

The name appears throughout the American South in place names—cities, counties, and natural features.

DeSoto was also a Chrysler automobile brand produced from 1928 to 1961.

Related

16th century · vintage cars · classic automobiles · Chrysler · chrome bumpers · tail fins · colonization · lost gold · expedition · river crossing · museum exhibits · Spanish Empire · Age of Exploration · Florida · historical novels · Tampa Bay · native resistance · indigenous peoples

Opposites
colonial role

De SotoTecumseh

Shawnee military leader

Pocahontas · Sitting Bull · Tuscaloosa · Montezuma · Pontiac

automobile brand positioning

De SotoCadillac

GM's upscale marque

Lincoln · Toyota · Honda · Tesla

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G