Belkin

Electronics accessories brand

Belkin is a brand of consumer electronics accessories, particularly known for cables, chargers, surge protectors, and networking equipment.

The name appears on everyday tech gear: I need a Belkin adapter for my laptop.

Founded in California in 1983, the company became synonymous with reliable, mid-range connectivity products.

products

chargers

Power-restoring devices or warhorses

  • cablesHeavy ropes or wires
  • routersPacket-forwarding network hardware
  • modemsData transmission devices

cases · adapters · keyboard · mice · stands

networking

router

Packet-forwarding network device

  • modemDigital-to-analog signal converter
  • Wi-FiWireless network standard
  • ethernetWired networking standard

network · LAN · gateway · firewall · bandwidth · signal · wireless · broadband · connectivity · internet

corporate

Foxconn

Electronics contract manufacturer

retail · distribution · Linksys · portfolio · competitor · Logitech · marketshare · brand · enterprise · partnership

Opposites
accessory vs. primary device manufacturers

BelkinApple

Cupertino tech giant

Samsung · Sony · HP · Lenovo · Microsoft

market positioning

Belkinno-name brands

Unbranded commercial products

Amazon Basics · Apple · unbranded · knockoffs

brand recognition

BelkinBeats

Celebrity-founded audio company

unbranded · generic · no-name

Familiarity
Top 1,000,000
Profile
Concrete · Everyday, not technical · Rated G