Baskin Robbins

Famous ice-cream chain

Baskin-Robbins is an American ice cream chain known for offering thirty-one flavors—one for each day of the month.

The number appears in the company's logo and branding.

Founded in 1945, it became one of the largest ice cream franchises worldwide: Let's stop at Baskin-Robbins on the way home.

products

ice cream

Churned frozen dairy dessert

  • scoopFirst-reported story
  • coneTapered solid, circular base
  • sundaeDressed-up frozen dessert

milkshake · banana split · parfait · ice cream cake · waffle cone · sugar cone · soft serve · sherbet · sorbet · frozen yogurt

flavors

mint chocolate chip

Herbal-cocoa frozen dessert

rum raisin · cookie dough · rainbow sherbet · neapolitan · strawberry cheesecake · birthday cake · mango · flavor of the month

experience

treat

Something pleasantly special

birthday party · sampling · nostalgia · childhood memory · family outing · date night · reward · craving · sweet tooth · special occasion

brand

franchise

Licensed business operation

menu · taste test · serving size · logo · storefront · kiosk

Categories
Opposites
product temperature

Baskin RobbinsStarbucks

Ubiquitous coffeehouse chain

Dunkin · Tim Hortons · hot dog stand · soup kitchen · pizzeria

product variety philosophy

Baskin RobbinsIn-N-Out Burger

Western burger chain

Chick-fil-A · Five Guys · Auntie Anne's · Cinnabon · Krispy Kreme

retail model

Baskin Robbinsgrocery store

Food and supplies retailer

supermarket · Kroger · Walmart · Costco · convenience store

Family

bask, basking, basked, robs, robbed, robbing, robber, robbers, robbery

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G