Cinnabon

Mall pastry chain

Cinnabon is an American chain of bakeries known for its large, gooey cinnamon rolls.

The name has become nearly synonymous with mall food courts, where the distinctive smell of baking cinnamon serves as marketing: I can't walk past a Cinnabon without buying one.

The rolls are famously indulgent, often referenced as emblems of American excess.

brand

mall

Enclosed shopping center

chain · logo · trademark · frosting · food court · aroma · marketing · Auntie Anne's · Pillsbury · licensing

sensory

aroma

Pleasant distinctive smell

wafting · vanilla · butter · warm · golden · sticky · soft · fluffy · moist · gooey

product

cream cheese frosting

Tangy dairy-based cake coating

  • doughFlour-liquid mixture for baking
  • swirlRotating, curving movement
  • gooeySoft and sticky

warm · pastry · icing · caramel · pecans · bun · Taco Bell · pull-apart

indulgence

treat

Something pleasantly special

calories · decadent · rich · sweet · comfort food · splurge · temptation · aroma · irresistible · sugar rush

Categories
Opposites
indulgence level

Cinnabonrice cake

Puffed grain wafer

juice bar · salad bar · health food store · kale smoothie · Jamba Juice

food type/character

Cinnabonblack coffee

Unadorned brewed beverage

dry toast · bitter greens · unsweetened tea · hardtack · water cracker

sweet vs. savory

Cinnabonpretzel shop

Knotted bread retailer

jerky · pickle · cheese shop · deli counter · hot dog stand

Family

cinnamon, cinnamon stick, cinnamon rolls, cinnamon roll

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G