electoral strategy
Vote-winning game plan
Electoral strategy is the plan a candidate or party uses to win an election—deciding which voters to target, what messages to emphasize, and where to spend resources.
It involves choices about coalition-building, issue positioning, and geographic focus: Their electoral strategy focused on turning out young voters in swing states.
The term often appears in post-election analysis of what worked or failed.
- opposition researchInvestigating adversaries for damaging information
- negative campaigningAttacking opponents during elections
- attack adsNegative campaign commercials
- coalition buildingCreating partnerships among groups
- fundraisingSoliciting money for organizations
vote · policy platforms · grassroots organizing · advertisements · media blitz · battleground · endorsements · logistics · swing states · resource allocation · wedge · electoral college · get-out-the-vote · voter turnout · data analytics · debate · rally · volunteer management
electoral strategygovernance
How authority is exercised
administration · legislative agenda · executive action · ruling · statecraft
electoral strategycoup
Abrupt seizure of power
revolution · insurrection · putsch · power grab · political violence