unfollowers

Those who unsubscribe

Unfollowers are people who have stopped following someone on social media.

The term often carries a note of betrayal or rejection—users track unfollowers to see who abandoned them: I lost three unfollowers this week.

Various apps exist specifically to identify unfollowers.

loss

attrition

Gradual reduction through loss

churn · exodus · departure · dwindling · erosion · shrinkage · defection · purge · cleanup

analytics

tracking

Monitoring location over time

dashboard · drop rate · churn rate · monitoring · notifications · audit · reporting · trends · patterns · third-party apps

rejection

snub

Deliberate dismissive rejection

unfriending · blocking · muting · disconnection · abandonment · exclusion · alienation · social distancing

engagement

overposting

Excessive social media output

unrelatable · authenticity · parasocial

Opposites
social media engagement direction

unfollowersfollowers

People who support someone

subscribers · joiners · sign-ups · converts · likers

audience relationship trajectory

unfollowersjoiners

Those who become members

newcomers · converts · supporters · loyalists

Family

unfollowed, unfollower

Familiarity
Top 500,000
Profile
Used worldwide · Negative · Everyday, not technical · Rated G