retail strategy
Store selling plan
Retail strategy is a plan for how a store or chain will attract customers and generate sales.
It encompasses decisions about location, pricing, product selection, store layout, and customer experience.
A retailer's strategy might emphasize convenience, low prices, premium service, or specialized expertise: Their retail strategy focused on high-end boutique locations in affluent neighborhoods.
- retailingSelling goods to buyers
- shoppingAcquiring goods at retailers
- customer journeyConsumer's path to purchase
- shopping cartWheeled retail basket
- e-commerceInternet-based buying and selling
brick-and-mortar · big box store · pop-up shop · discounts · merchandise · assortment · planogram · loss leader · omnichannel · loyalty programs · seasonal trends · return policies · brand partnerships · dynamic pricing · market positioning · price point · bundling · flash sale
retail strategywholesale distribution
Large-scale commercial supply chain