team logo
Club's visual identity
A team logo is the symbol or graphic emblem that represents a sports team, serving as its visual identity on uniforms, merchandise, and promotional materials.
Logos typically incorporate the team name, mascot imagery, or regional symbolism: The team unveiled a new logo featuring a stylized bear.
Beyond sports, any organized group may have a team logo for branding purposes.
- mascotGroup's symbolic figure
- emblemRepresentational sign or device
- badgeWorn symbol of membership
- crestHighest point or tuft
- center iceHockey rink's middle zone
home field · jersey · uniform · colors · shield · pennant · franchise · branding · brand identity · insignia · icon · sports · merchandise · decal · patch · flag · symbol · championship
visual vs. textual identifier
team logoteam name
Title identifying athletic group
wordmark · team chant · fight song · nickname
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