tastemaking

Defining cultural standards

Tastemaking is the activity of influencing what becomes popular or fashionable.

Tastemakers—critics, editors, influencers, curators—shape cultural preferences by highlighting certain music, fashion, food, or art: The magazine's tastemaking power launched countless designers' careers.

The term can carry a whiff of elitism, suggesting that some people's opinions matter more than others.

trend

trendsetting

Initiating popular movements

pioneering · trailblazing · buzz · hype · momentum · viral · breakout · emerging · forecasting · curation

influence

trendsetter

One who initiates styles

influencer · connoisseur · maven · authority · bellwether · patron · collector · critic · champion · endorser

culture

art

Human creative expression

gastronomy · design · literature · architecture · lifestyle · aesthetics · subculture · scene · milieu · highbrow

prestige

elite

Superior select group

cachet · status · refinement · discernment · selectivity · patronage · haute · rarefied · aspirational · premium

Categories
Opposites
cultural influence direction

tastemakingjumping on the bandwagon

Adopting something because others have

conformity · copycat behavior · imitation · copying · derivative

cultural impact

tastemakingobscurity

State of being unknown

powerlessness · anonymity · voicelessness

Family

taste, tasty, making, tasteless, tasted, tasteful, tasting, distaste, tastes

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G