strategery

Comically flawed scheming

Strategery is a mock-malapropism for strategy, coined by Saturday Night Live in 2000 to parody George W.

Bush's verbal stumbles.

The word caught on as humorous shorthand for clumsy or dubious strategic thinking: What's the strategery here, boss?

It's used self-deprecatingly or to gently mock someone's planning abilities.

malapropism

Bushism

Presidential verbal gaffe

mispronunciation · flub · blooper · bungle · mangling · neologism · coinage · error · slip · misstatement

satire

SNL

NBC sketch program acronym

parody · spoof · caricature · comedy · improv · stand-up · lampoon · send-up · mockumentary · impression

pseudo-strategy

planning

Arranging for future events

approach · execution · synergy · optimization · leverage · benchmarking · jargon · buzzword · gobbledygook · doublespeak

politics

Bush

American political surname

diplomacy · governance · neoconservative · Iraq · punditry · spin · rhetoric · partisanship · election · debate

Opposites
intellectual substance

strategerystrategy

Planned approach to goals

strategic thinking · competence · sound judgment · expertise · wisdom

linguistic register

strategeryeloquence

Persuasive verbal grace

articulateness · fluency · clarity · precision · well-spoken

authenticity of expertise

strategerycredibility

Quality inspiring trust

authenticity · intellectual rigor · deep knowledge · legitimate authority

Family

strategy, strategic, strategist, strategists, strategies, strategically

Familiarity
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Profile
Mostly American · Abstract · Everyday, not technical · Rated G