sleeper hit

Surprise breakout phenomenon

A sleeper hit is a movie, book, song, or other creative work that achieves unexpected success after an initially modest release.

The "sleeper" suggests something lying dormant before waking: The film was a sleeper hit, earning $200 million after opening in just 50 theaters.

The term implies genuine quality discovered by audiences rather than manufactured through marketing.

Opposites
initial expectations vs. outcome

sleeper hitblockbuster

Enormously successful entertainment property

tentpole · sure thing · summer blockbuster · tentpole film · sequel

commercial performance trajectory

sleeper hitflash in the pan

Short-lived success

overnight sensation · instant classic

outcome relative to expectations

sleeper hitflop

Complete commercial failure

bomb · box office bomb · disappointment · underperformer · dud

Family

hit, sleep, sleepy, sleeping, hitting, hits, slept, sleeper, sleepiness

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Positive · Rated G