secret shopper
Covert retail evaluator
A secret shopper is someone hired to pose as an ordinary customer and evaluate a business's service, cleanliness, or compliance with standards.
Companies use secret shoppers to assess employee performance without staff knowing they're being watched: The secret shopper noted that no one greeted her when she entered.
Also called mystery shopper.
With identity concealed
- disguiseIdentity-concealing alteration
- anonymousOf unknown origin
- covertIntentionally concealed
- undetectedNot discovered yet
blending in · inconspicuous · observation · surveillance · pose · pretend · hidden identity · unannounced
Formal evaluation of worth
- quality controlMaintaining production standards
- ratingAssigned evaluative score
- reviewCritical written assessment
- standardsAccepted levels of quality
criteria · benchmarking · scoring · checklist · compliance · performance · grading · audit
Retail establishment
- purchaseGoods obtained for payment
- checkoutPayment completion process
- cashierTill operator
- receiptWritten payment acknowledgment
merchandise · customer service · sales floor · fitting room · returns · pricing · display · inventory
Returned response data
- surveySystematic data collection
- questionnaireFormal inquiry form
- documentationWritten proof or instructions
- notesBrief written records
timestamps · photographic evidence · observations · submission · debrief · findings · recommendations · improvement
incognito
With identity concealed
undetected · blending in · inconspicuous · observation · surveillance · pose · pretend · hidden identity · unannounced · discreet
assessment
Formal evaluation of worth
- quality controlMaintaining production standards
- ratingAssigned evaluative score
- reviewCritical written assessment
standards · criteria · benchmarking · scoring · checklist · compliance · performance · grading · audit · inspection
store
Retail establishment
receipt · merchandise · customer service · sales floor · fitting room · returns · pricing · display · inventory · queue
feedback
Returned response data
- surveySystematic data collection
- questionnaireFormal inquiry form
- documentationWritten proof or instructions
notes · timestamps · photographic evidence · observations · submission · debrief · findings · recommendations · improvement
- spamspam, junk mail, spam filter, spam folder, bulk mail
- retail jargonshrink, shrinkage, merch, markdown, endcap
secret shopperstore manager
Retail establishment's leader
internal auditor · compliance officer · district manager · floor supervisor
secret shopperloyal customer
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