sales channels
Routes to customers
Sales channels are the routes through which products or services reach customers.
A company might sell directly through its own stores and website, or indirectly through distributors, retailers, or third-party marketplaces.
They're expanding their sales channels to include Amazon and Walmart.
Businesses often pursue a multichannel or omnichannel strategy, using several sales channels simultaneously to maximize reach.
- brick and mortarBusiness with premises
- wholesalersBulk goods merchants
- retailersBusinesses selling to public
- telemarketingPhone-based sales outreach
- trade showsIndustry product exhibition events
pop-up shops · resellers · distributors · farmer's market · street vendors · mobile apps · subscription services · agents · online auctions · brokers · direct mail · franchises · virtual storefronts · e-commerce · vending machines · home shopping network · affiliate marketing
sales channelsproduct development
Creating new market offerings
manufacturing · production · R&D · product design · inventory
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