rub in

Apply by massaging

To rub in is to apply something by rubbing—rub in the lotion until it's absorbed—but the phrase more often means to emphasize something unpleasant, forcing someone to dwell on a failure or embarrassment: I know I was wrong; you don't have to rub it in.

The image is of working salt into a wound.

taunt

remind

Cause to recall

stress · point out · drive home · hammer home · needle · twist the knife · mock · tease · torment · humiliate

apply

lotion

Liquid skin moisturizer

salve · moisturizer · sunscreen · liniment · oil · gel · antiseptic · emollient · medication · massage

massage

knead

Work with hands

circular motion · deep tissue · therapeutic · muscles · tension · relaxation · aromatherapy · essential oils · warm · soothe

Opposites
emphasis and reminder

rub inlet go

Cease holding something

drop it · let slide · overlook · forget about · brush aside

emotional treatment of others

rub inconsole

Comfort in distress

comfort · let off the hook · reassure · soothe · show mercy

verbal approach to past events

rub inforgive and forget

Absolve and dismiss resentment

let bygones be bygones · give it a rest

Family

rub, in, scrub, rubber, rubbing, rubbed, rubs, scrubbing, scrubbed

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G