promotional event

Sales publicity gathering

A promotional event is a marketing activity designed to generate interest in a product, service, or brand.

Companies host promotional events to attract customers, launch new products, or boost sales: The store is holding a promotional event with free samples and giveaways.

These range from grand openings and flash sales to sponsored concerts and pop-up experiences.

Related

grand opening · ribbon cutting · red carpet · press release · media coverage · sale · campaign · demo · booth · pop up shop · free samples · samples · buzz · crowd · banner · flyer · sponsor · raffle

Opposites
purpose

promotional eventproduct recall

Retrieval of unsafe merchandise

retirement ceremony · cancellation notice

visibility/exposure

promotional eventprivate meeting

Exclusive gathering, restricted attendance

non-event · soft launch · media blackout

business cycle phase

promotional eventclearance sale

Discounted inventory liquidation event

fire sale · store closing

Family

promotional, promotion, promote, promotes, promoted, promoting, promoter, promoters, promo

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G