postpurchase
After the transaction
Postpurchase describes the period or activities following a transaction: postpurchase regret, postpurchase support.
Marketing and retail use the term for customer experiences after buying—returns, reviews, satisfaction surveys.
The company's postpurchase emails kept customers engaged.
Formal repair promise
- guaranteeFormal promise of fulfillment
- returnsProfits from investments
- refundMoney returned after purchase
- exchangeMutual giving and receiving
repair · replacement · claim · coverage · helpdesk · troubleshooting · onboarding · installation
Peaceful satisfaction with circumstances
- fulfillmentState of achieved purpose
- delightIntense pleasure or satisfaction
- regretSorrow over past actions
- expectationsBeliefs about future outcomes
review · rating · feedback · testimonial · recommendation · NPS · survey · unboxing
Continued holding or possession
- referralsDirected endorsements elsewhere
- cross-sellingRecommending complementary products
- upsellingEncouraging costlier purchases
- reactivationRestoring to function
win-back · membership · ambassador · advocate · reorder
warranty
Formal repair promise
- guaranteeFormal promise of fulfillment
- returnsProfits from investments
- refundMoney returned after purchase
exchange · repair · replacement · claim · coverage · helpdesk · troubleshooting · onboarding · installation · FAQ
contentment
Peaceful satisfaction with circumstances
- fulfillmentState of achieved purpose
- delightIntense pleasure or satisfaction
- regretSorrow over past actions
expectations · review · rating · feedback · testimonial · recommendation · NPS · survey · unboxing · experience
retention
Continued holding or possession
- referralsDirected endorsements elsewhere
- cross-sellingRecommending complementary products
- upsellingEncouraging costlier purchases
reactivation · win-back · membership · ambassador · advocate · reorder
purchase, purchasing, purchased, purchaser, purchases, purchasers, repurchase, repurchased, repurchasing