political advertising

Candidate promotion spots

Political advertising is paid media promoting candidates, parties, or positions on ballot measures.

It includes television spots, digital ads, mailers, and billboards.

Political ads are subject to different regulations than commercial advertising—often requiring disclosure of who paid for them: Political advertising paid for by Citizens for Change.

Attack ads targeting opponents are a prominent subcategory.

Related

swing voters · get out the vote · direct mail · dark money · geotargeting · newspapers · attack ads · propaganda · television · microtargeting · data privacy laws · super PACs · slogans · fake news · fact checking · ethical codes · podcasts · testimonials

Categories
Opposites
media type/purpose

political advertisingnews coverage

Journalistic attention to events

investigative reporting · hard news · independent journalism · press coverage · fact-checking

POLITICAL vs. COMMERCIAL DOMAIN

political advertisingcommercial advertising

Paid promotional business messages

PUBLIC DISCOURSE vs. PRIVATE COMMUNICATION

political advertisinggrassroots organizing

Local citizen-led collective action

voter apathy

Family

political, advertising

Familiarity
Top 200,000
Profile
Timeless · Negative · Everyday, not technical · Rated G