placebo effect

Sugar pill phenomenon

The placebo effect is a measurable improvement in a person's condition that occurs after receiving an inactive treatment—a sugar pill, saline injection, or sham procedure.

The improvement stems from belief in the treatment rather than any active ingredient.

Medical trials use placebos to distinguish real drug effects from psychological ones.

The term extends to any situation where expectations produce results: The new manager changed nothing, but morale improved—pure placebo effect.

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healing · sham · double-blind · self-medication · expectation · conditioning · suggestion · belief · endorphins · symptom · neuroplasticity · brain · pharmaceutical · hope · doctor · mind over matter · power of belief · treatment

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Opposites
direction of expectation-induced outcome

placebo effectnocebo effect

Negative outcomes from negative expectations

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effect, effects, placebo, nocebo, placebos

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