perceived value
Believed price justification
Perceived value is what something seems to be worth to a person, regardless of its actual cost or objective quality.
A designer handbag may have high perceived value because of brand prestige, while a generic equivalent with identical materials has low perceived value.
Marketing often aims to increase perceived value through packaging, positioning, or association with status.
The perceived value of the gift far exceeded what he actually paid.
- worthDegree of importance
- money's worthAdequate return on payment
- bang for buckReturn on investment
- qualityStandard or attribute
- bargainFavorable purchase price
premium · luxury · cheap · expensive · desirable · status · status symbol · brand · brand name · name brand · prestige · satisfaction · expectation · trust · appeal · benefit · cost · price
- Valuationmarket cap, market capitalization, estimate, worth, market price
- Shopping Behaviorsbargain hunting, comparison shopping, impulse buy, coupon use, bulk buying
perceived valueactual value
True monetary amount
real value · intrinsic value · actual cost · inherent worth · market value
perceive, perceived, perceiving, perceives, perceiver, perceivers, perception, perceptions, perceptive