peak season
Maximum demand time
Peak season is the time of year when a business, destination, or activity sees its highest demand.
Hotels charge more during peak season, flights fill up, and tourist spots get crowded.
The term implies a predictable annual cycle: Ski resorts hire extra staff for peak season.
The opposite is off-season or low season.
- prime timeEvening TV's busiest window
- vacationersPeople taking leisure trips
- summerYear's warmest season
- summer holidaysExtended warm-weather school recess
- spring breakAcademic recess in March
beach vacation · tourist trap · autumn · ski resort · winter break · rush · winter sports · climbing expeditions · harvest time · premium pricing · price surge · resort town · August · busy · influx · mountaineering · hotels · reservations
- tourism metricsoccupancy rate, occupancy rates, hotel occupancy, ADR, GOP
- seasonsautumn, summer, winter, spring, fall
- time wordsminute, hour, day, now, soon
- hotelshotel staff, hotel room, accommodations, hotelier, innkeeper
- berry pickingstrawberry picking, blueberry picking, cranberry harvest, berry basket, berry farm
- seasonalspring cleaning, spring break, spring flowers, summer travel, summer sales
peak seasonoff-season
Low-demand period
low season · off-peak · shoulder season · dormant season · lull
peak, season, seasonal, seasons, peaks, peaking, seasonally, peaky, seasonality