motel signs

Neon lodging beacons

Motel signs are the distinctive roadside markers—often tall, neon-lit structures—that advertise lodging to passing motorists.

The genre peaked in mid-20th-century America when car travel flourished, producing iconic designs with arrow shapes, starbursts, and animated lighting.

Many have become objects of nostalgic preservation: We drove Route 66 photographing vintage motel signs.

Related

roadside attraction · highway · flickering · glow · night · buzzing · retro · Americana · arrow · parking · lodging · travelers · diner · interstate · glowing · faded · vintage · blinking

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advertising medium

motel signstelevision commercials

Paid broadcast promotional segments

social media marketing · word of mouth · direct mail

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motel signshouse numbers

Building identification numerals

Family

motel, motels, sign, signs, signed, signing, signer, signers, signal

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Known to kids · Timeless · Concrete · Everyday, not technical · Rated G