moral appeal
Plea to conscience
A moral appeal is an argument that invokes ethics, values, or conscience rather than logic, evidence, or self-interest.
It calls on someone's sense of right and wrong: The charity's ads make a moral appeal to help the less fortunate.
Politicians and activists frequently use moral appeals to frame issues as matters of principle rather than policy.
- conscienceInternal moral sense
- pleaFormal request or defense
- ethicsStudy of right conduct
- persuasionConvincing through reasoning
- guilt tripInducing remorse for leverage
righteous · duty · sense of duty · ethical obligation · empathy · justice · compassion · guilt · virtue · do the right thing · sermon · values · integrity · principle · conviction · advocacy · implore · heartfelt
- moral teachingsadmonitions, admonition, fables, fable, proverbs
- persuasionpersuade, persuasion, persuasive, convince, convincing
- pleasplea, pleas, please, prayers, entreaty
- rhetoricrhetoric, persuasion, oratory, argumentation, debate
- argument termsad hominem, evidence, straw man, proof, logic
moral appealcoercion
Pressured compliance through threats
force · logical argument · threat · bribery · intimidation
moral appealcoercion
Pressured compliance through threats
threat · force · intimidation · compulsion · ultimatum
moral, appeal, morals, morally, morality, immoral, immorally, immorality, amoral