coy

Teasingly holding back

Coy describes a manner that is deliberately evasive or reluctant to commit, often while feigning shyness or modesty: She was coy about her plans.

The word frequently suggests playful withholding rather than genuine reserve—someone being coy knows exactly what they're doing.

In older usage, coy meant shy or modest without the implication of artifice, but modern use almost always carries a note of calculation or flirtation: He gave a coy smile when asked about the promotion.

bashful

timid

Lacking courage or confidence

meek · mousy · shy · shrinking · hesitant · embarrassed · shamefaced · timorous · unassertive · insecure

reserved

reticent

Disinclined to speak freely

noncommittal · circumspect · cagey · secretive · tight-lipped · elusive · vague · indirect · deflecting · withholding

flirtatious

coquettish

Playfully alluring in manner

teasing · alluring · seductive · enticing · provocative · beguiling · winsome · charming · captivating · dallying

affected

demure

Modestly reserved in manner

calculated · false modesty · affectation · artful · contrived · studied · feigned · put-on · insincere · overdone

Categories
Opposites
directness and self-presentation

coyforthright

Directly honest in manner

direct · candid · frank · straightforward · upfront

social boldness and assertiveness

coybold

Courageous and daring

forward · brazen · brash · aggressive · pushy

modesty and propriety

coyimmodest

Lacking proper restraint

shameless · brazen · wanton · forward · provocative

Phrases
Family

decoy, coyness, decoys, coyly, decoyed, decoying, coyest, coyer

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G