mislaunched
Sent off poorly
Mislaunched describes something that was launched incorrectly, prematurely, or unsuccessfully.
The term applies to rockets, products, campaigns, or software that failed at launch or were released under flawed conditions: The mislaunched satellite tumbled uselessly into the ocean.
A mislaunched marketing campaign can doom an otherwise good product.
Poorly executed, spoiled
- abortiveFailed before completion
- fiascoHumiliating public failure
- debacleSudden, complete failure
- blunderFoolish, costly mistake
disaster · catastrophe · setback · collapse · flop · dud · bust · misfire
Propulsion-driven spacecraft
- missileSelf-guided airborne weapon
- satelliteOrbiting celestial body
- payloadCarried freight or charge
- trajectoryPath of moving object
orbit · launchpad · propulsion · abort · malfunction · explosion · debris · fireball
Staged public introduction
- releaseTo let go
- debutFirst public appearance
- campaignOrganized effort toward goal
- marketingPromoting goods to consumers
timing · announcement · reception · flop · fiasco · recall · rebrand · pivot
End before completion
- redirectSend in new direction
- recalibrateReset to accurate standard
- adjustChange to fit better
- recoverRegain health or possession
destruct · terminate · salvage · retry · reschedule · postpone · reattempt · troubleshoot
botched
Poorly executed, spoiled
blunder · disaster · catastrophe · setback · collapse · flop · dud · bust · misfire · nonstarter
rocket
Propulsion-driven spacecraft
trajectory · orbit · launchpad · propulsion · abort · malfunction · explosion · debris · fireball · misfire
rollout
Staged public introduction
marketing · timing · announcement · reception · flop · fiasco · recall · rebrand · pivot · damage control
abort
End before completion
- redirectSend in new direction
- recalibrateReset to accurate standard
- adjustChange to fit better
recover · destruct · terminate · salvage · retry · reschedule · postpone · reattempt · troubleshoot · remediate