launch parties
Product unveiling events
Launch parties are events celebrating the release of a new product, book, album, or venture.
They combine promotion with celebration, gathering media, industry insiders, and potential customers: The startup threw a launch party for their new app.
The term applies equally to a novelist's bookstore reading and a tech company's flashy product unveiling.
- feteElaborate public celebration
- champagne toastCelebratory drink with wishes
- debutFirst public appearance
- eventA notable occurrence
- unveilingAct of first revealing
product reveal · premiere · kickoff · inauguration · giveaways · celebration · festivity · press releases · gathering · networking · photo op · influencers · live streaming · ribbon cutting · influencer partnerships · brand awareness · grand opening · introduction
- fan eventsfan conventions, fan fest, meet and greets, fan meetups, fan meetup
- high societygossip, socialites, socialite, aristocrats, aristocrat
- author eventsbook signing, book signings, reading, readings, meet and greets
- eventsevent, events, wedding, concert, concerts
- bookstoresbookshelves, bookstores, bookshops, booksellers, indie bookstores
- event promotionposters, flyers, ads, radio spots, TV spots