Kwik is a deliberate misspelling of "quick," used in brand names and informal contexts to suggest speed or convenience: Kwik-E-Mart, Kwik Trip, kwik lube.
The spelling signals casualness or commercial friendliness while retaining the original meaning.
1. spelling — fast, Speedy, or skip eating; speedy (Characterized by quickness); rapid (Moving with haste); swift (Moving with speed); abbreviated · informal · stylized · texting · shorthand · branding · signage · logo · commercial · marketing
2. brand — convenience, Ease of use; store (Retail establishment); shop (Retail sales venue); fast (Speedy, or skip eating); service · stop · mart · retail · franchise · Simpsons · checkout · counter · snacks · drinks
Opposites
SPEEDkwik ≠ slow Lacking in speed; sluggish · leisurely · unhurried · gradual · plodding
ORTHOGRAPHIC REGISTERkwik ≠ quick Moving with speed; proper · standard · formal · correct · conventional
ORTHOGRAPHIC CONVENTIONkwik ≠ quick Moving with speed; standard spelling · proper English
Family
quick, quickly, quickness, quicken, quickened, quickening, quickens, quicker, quickest
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- Profile
- Abstract · Everyday, not technical · Rated G