jump the shark

Lose creative credibility

Jump the shark describes the moment when something—usually a TV show or franchise—begins an irreversible decline in quality, often by resorting to desperate or absurd gimmicks.

The phrase comes from a 1977 episode of *Happy Days* in which the Fonz literally jumps over a shark on water skis, widely regarded as the show's creative nadir.

The series jumped the shark when they introduced time travel in season five.

Now applied broadly to any creative work, trend, or institution that has peaked and begun deteriorating.

Related

Fonzie · waterski · over-the-top · washed up · running on fumes · far-fetched · idiom · coined · failure · deterioration · gimmick · downfall · unrealistic · ratings · cringe · peaked · past its prime · happy days

Categories
Opposites
creative trajectory

jump the sharkcome into its own

Achieve deserved recognition

peak · renaissance · breakthrough · golden age · age like fine wine

narrative endings

jump the sharkquit while ahead

Leave during success

graceful exit · stick the landing · mic drop · ride off into the sunset

cultural relevance

jump the sharkstand the test of time

Remain valued across eras

cultural phenomenon · age like fine wine

Family

jump, shark, jumping, jumper, jumps, sharks, jumped, sharked, sharking

Familiarity
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Profile
Abstract · Negative · Rated G