ipsum

Designer's filler words

Ipsum is a Latin word meaning "itself," encountered almost exclusively in the placeholder text "lorem ipsum." This nonsensical passage, derived from a scrambled Cicero text, fills layouts to show how a design will look with text before actual content exists.

The designer dropped in some lorem ipsum to mock up the page.

placeholder

dummy

Lifelike substitute figure

  • mockupPreliminary design representation
  • templatePreset pattern for reproduction
  • draftPreliminary version of text

prototype · wireframe · sample · stand-in · substitute · interim · provisional · temporary · stopgap · surrogate

lorem

Cicero

Ancient Rome's greatest speaker

unintelligible · publishing · prepress · galley · font · readability · manuscript · proofreading · formatting · print

design

layout

Spatial arrangement of elements

mockup · visual design · user interface · branding · aesthetics · artwork · sketch · blueprint · web design · print design

Opposites
content authenticity

ipsumbody copy

Main text of document

the real thing

finality/stage

ipsumfinal version

Completed, approved iteration

finished product · live version

nonsense vs. meaningful language

ipsumnatural language

Human communication, not programming

Phrases
Family

ipseity

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Abstract · Rated G