interactive video
Viewer-controlled moving pictures
Interactive video is video content that allows viewers to make choices or take actions that affect what happens next.
Unlike passive viewing, interactive video lets users click hotspots, answer questions, or select story branches: The training module used interactive video to simulate customer service scenarios.
The format appears in education, marketing, and entertainment—from corporate training to choose-your-own-adventure films on streaming platforms.
- clickableAble to be pressed
- streamingReal-time digital delivery
- multimediaCombined content formats
- choose your own adventureReader-controlled branching narrative
- branchingSplitting into separate directions
decision point · Netflix · play · pause · hotspot · engagement · touchscreen · viewer · watch time · end screen · YouTube · tutorial · immersive · responsive · quiz · storyline · decision · navigate
- educational mediaeducational films, educational games, educational podcasts, educational toys, learning games
- Video Artmoving image, Steve McQueen
- Educational Broadcastingpublic broadcasting, educational broadcasts, public television, telecourse, telecourses
- presentation softwarePowerPoint, Google Slides, Keynote, Prezi, Canva
interactive videoanalog video
Waveform-based moving images
VHS tape · broadcast television · film reel · old media · DVD
interactive, video, interact, interaction, interacting, interacted, interactivity, action, active