hate-watchers

Enjoying through disdain

Hate-watchers are people who follow a show, celebrity, or online figure specifically to criticize or mock them.

The practice involves consuming content you find objectionable, often to fuel complaints or share ridicule with others: The show's ratings stayed high thanks to hate-watchers who couldn't look away.

See also hate-watch.

entertainment

guilty pleasure

Enjoyment tinged with shame

mockery · snark · live-tweeting · recap · reviews · commentary · fandom · anti-fans · viewership · ratings

psychology

obsession

Persistent, intrusive preoccupation

repulsion · ambivalence · catharsis · superiority · validation · frustration · irritation · satisfaction · smugness · contempt

social

social media

Online content-sharing platforms

drama · influencers · celebrities · feuds · followers · engagement · algorithms · viral · content creators · parasocial

Opposites
viewer motivation/attitude

hate-watcherssuperfans

Extremely devoted admirers

enthusiasts · stans · true believers · die-hard fans · loyalists

engagement authenticity

hate-watcherstrue believers

Unwavering adherents to doctrine

boosters · champions · evangelists · defenders · brand ambassadors

Family

hate, watcher, watch, hated, hater, haters, hating, hateful, hatefully

Familiarity
Top 1,000,000
Profile
Used worldwide · Negative · Everyday, not technical · Rated PG