global strategy
International business approach
Global strategy is an organization's plan for operating across multiple countries as an integrated whole rather than as separate national units.
It typically involves standardizing products, centralizing operations, and coordinating activities worldwide: The company's global strategy meant the same marketing campaign ran in Tokyo, Paris, and São Paulo.
Distinguished from multinational strategies that adapt heavily to local markets.
- multinational corporationBusiness operating in many countries
- competitive advantageFactor enabling market outperformance
- market sharePercentage of sector sales
- Great PowersDominant diplomatic nations collectively
- world dominationComplete control of Earth
diplomacy · soft power · power play · international treaties · geopolitical · market entry · regional alliances · localization · trade sanctions · conflict resolution · boots on the ground · economic blocs · transnationalism · trade · zero-sum game · footprint · boardroom · alliance
- geopoliticsbalance of power, bipolarity, bloc, blocs, brinkmanship
- global businessmultinational corporations, multinationals, multinational, foreign markets, international trade
- global workforceexpatriates, expats, virtual teams, foreign workers, remote teams
- naval stationsPearl Harbor, Guantanamo Bay, Norfolk, Key West, Midway
global strategyday-to-day operations
Regular functioning of an organization
quick fix · tactical maneuver · micro-management · improvisation