full prices
Standard listed costs
Full prices are the standard or original costs of goods or services before any discounts, sales, or promotions are applied.
The phrase typically appears in contrast to reduced prices: I never buy anything at full prices—I wait for sales.
Retailers use it to emphasize value when offering deals: Save 40% off full prices this weekend.
- costRequired payment amount
- at costWithout added profit
- expensiveCosting much money
- sticker shockDistress from unexpected expense
- market valueCurrent trading price
rack rate · amounts · premium · face value · rate · markup · affordability · charge · fee · purchases · bundling · payments · MSRP · comparison shopping · profit margin · shopping · budget constraints · impulse buying
full pricessale prices
Temporarily reduced costs
half price · discount · on sale · marked down · wholesale prices
full pricespromotional pricing
Temporary cost reductions for marketing
everyday low prices · competitive pricing · penetration pricing · free · freebies
full, price, fully, fuller, fullest, fullness, fulfill, fulfilled, fulfilling