fear tactics

Threatening to coerce

Fear tactics are methods of persuasion that rely on frightening people into a desired belief or action.

Politicians use fear tactics to rally support against opponents; advertisers use them to sell security systems or insurance.

The approach appeals to anxiety rather than reason: The campaign relied on fear tactics about immigration to energize voters.

Also called scare tactics.

Opposites
persuasion method

fear tacticsscientific reasoning

Methodical analysis from evidence

Socratic dialogue · dialectic · logos · critical analysis · informed consent

emotional valence of appeal

fear tacticsencouragement

Support spurring continued effort

motivational speaking

ethical stance in communication

fear tacticsgood faith argument

empowerment · trust-building · informed consent

Family

fear, tactics

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated PG