fake brand

Imitation company name

A fake brand is a fictional company or product name used in television, film, or other media to avoid trademark issues or product placement fees.

Shows use fake brands like "Let's" potato chips or "Heisler" beer instead of real ones.

The term also applies to counterfeit goods sold as genuine brands: Street vendors hawked fake brand handbags.

Related

phony · sham · dupe · forgery · generic · copycat · pirated · ripoff · too good to be true · designer · logo · handbag · luxury · fast fashion · cheap · China · market · street

Opposites
authenticity

fake brandgenuine article

Authentic original item

the real thing · name brand

legal status

fake brandlicensed merchandise

Products made with trademark approval

quality/value

fake brandpremium brand

Upmarket product line

luxury brand · trusted brand · name brand · heritage brand

Family

fake, brand, faked, fakes, faking, faker, fakery, brands, branded

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G