face it

Stop denying it

Face it is an imperative phrase urging someone—often oneself—to accept an uncomfortable truth rather than avoid it: Face it, you're not going to finish on time.

It functions as a sentence opener that signals hard reality is coming, usually contradicting what the listener wants to believe.

Let's face it, we can't afford this house.

Opposites
confronting reality vs. avoiding reality

face itlook the other way

Willfully ignore misconduct

turn a blind eye · wishful thinking · self-deception · look away · fantasize

direct engagement vs. evasion

face itcop out

Evade a commitment

chicken out · weasel out · procrastinate · put it off · kick the can down the road

psychological courage vs psychological defense

face itwishful thinking

Belief shaped by desire

denial · self-deception · delusion · fantasy · make excuses

Family

face, surface, it, faced, facet, faces, facial, deface, faceless

Familiarity
Top 10,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G