customer database
Buyer information repository
A customer database is an organized collection of information about a company's customers—contact details, purchase history, preferences, and interactions.
Businesses use customer databases for marketing, sales tracking, and relationship management: We pulled her records from the customer database, The customer database shows he hasn't ordered in six months.
- CRMCustomer interaction tracking system
- recordsStored data or albums
- contactsPeople you know professionally
- leadsGoes in front
- clientsThose receiving professional services
spreadsheet · mailing · mail merge · subscribers · profiles · segmentation · lookup · query · fields · entries · export · import · sync · retention · loyalty · outreach · do not call · pipeline
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