custom printing

Made-to-order reproductions

Custom printing is the production of printed materials according to a customer's specifications rather than from standard templates.

The term covers everything from business cards and t-shirts to banners and packaging: We ordered custom printing for the wedding invitations.

The emphasis is on personalization—logos, names, colors, or designs chosen by the buyer.

Opposites
production scale and standardization

custom printingmass production

Large-scale standardized fabrication

offset printing

order process

custom printingoff-the-rack

Pre-made, not tailored

scale and volume

custom printingbatch production

Making goods in quantities

Family

custom, printing

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G