craft beers

Small-batch brews

Craft beers are beers produced by small, independent breweries, typically emphasizing traditional methods, quality ingredients, and distinctive flavors over mass-market appeal.

The term emerged in the late twentieth century as microbreweries proliferated, offering alternatives to mainstream lagers: The bar has twenty craft beers on tap.

Craft suggests artisanal care and experimentation—IPAs, stouts, sours, and seasonal varieties.

Related
  • lagerCold-conditioned beer
  • stoutHeavy, dark brewed beverage
  • saisonFrench for season
  • aleWarm-fermented malt drink
  • hopsBittering agent for ale

malt · yeast · barleywine · barrel aged · IPA · double IPA · microbreweries · taprooms · homebrews · dry hopping · head · brewery · fermentations · wheats · hazy · tap · growler · local breweries

Categories
Opposites
market positioning and brand identity

craft beersBudweiser

Major American beer brand

Bud Light · Coors Light · Miller Lite · Heineken · Pabst Blue Ribbon

Family

beer, craft, draft, crafted, beers, handicraft, crafting, statecraft, handicrafts

Familiarity
Top 200,000
Profile
Timeless · Concrete · Positive · Everyday, not technical · Rated PG