counterprogram
Air opposing content
To counterprogram is to schedule content against a competitor's offering, typically targeting a different audience.
A network might counterprogram a football game with a romantic comedy, capturing viewers uninterested in sports.
The strategy assumes not everyone wants the dominant choice: They counterprogrammed the debate with a music special.
Broadcast viewing device
- primetimeTelevision's highest-viewership period
- ratingsEvaluative scores assigned
- viewershipCollective television audience
- networkInterconnected system
cable · streaming · timeslot · airtime · simulcast · sweeps · lead-in · audience
Ongoing contest between opponents
- countermoveResponding strategic action
- positioningArranging in specific locations
- preemptionActing to prevent another's action
- alternativeAnother available choice
Strategically planned
- preemptiveActing to forestall
- positioningArranging in specific locations
- spoilerPremature ending disclosure
- disruptionForceful interruption of process
television
Broadcast viewing device
- primetimeTelevision's highest-viewership period
- ratingsEvaluative scores assigned
- viewershipCollective television audience
network · cable · streaming · timeslot · airtime · simulcast · sweeps · lead-in · audience · demographic
rivalry
Ongoing contest between opponents
- countermoveResponding strategic action
- positioningArranging in specific locations
- preemptionActing to prevent another's action
tactical
Strategically planned
- preemptiveActing to forestall
- positioningArranging in specific locations
- spoilerPremature ending disclosure
disruption · maneuvering · countermove · flanking · differentiation
counterprogramsimulcast
Broadcast on multiple outlets simultaneously
synchronize · mirror · echo · match
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