core audience

Most loyal followers

The core audience is the primary group a product, message, or creative work is designed for—the people most likely to engage with it and whose preferences shape its development.

A horror film's core audience is horror fans; a children's book's core audience is children (and their parents).

The show struggled when it alienated its core audience.

Marketing often begins with the core audience before expanding outward.

Related

loyal following · followers · subscribers · engagement · reach · viewership · bread and butter · devotees · enthusiasts · tribe · inner circle · community · readership · base · superfans · early adopters · die-hards · regulars

Categories
Opposites
engagement level

core audiencecasual viewers

Infrequent, uncommitted audience members

window shoppers

centrality to target market

core audiencegeneral audience

Unrestricted viewership category

general public · mainstream audience · mass audience · mass market · everyone

familiarity and relationship duration

core audiencenewcomers

Those recently arrived

Family

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Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G