cool hunters
Seek emerging trends
Cool hunters are people who identify emerging trends, styles, and cultural shifts before they reach mainstream awareness.
The term emerged in 1990s marketing, describing researchers who scout youth culture, underground scenes, and street fashion to predict what will become popular.
Companies hire cool hunters to stay ahead of consumer tastes: The agency sent cool hunters to Tokyo to spot the next big thing in streetwear.
- chasersPost-shot beverages or pursuers
- trendDirection of change
- sceneDramatic unit or locale
- trendspottingIdentifying emerging popular directions
- bellwetherTrend-setting leader
hipster culture · early adopters · Gen Z · street · oracle · cultural anthropology · indicator · youth culture · forecasting · zeitgeist · litmus test · harbinger · market research · visionary · scout · brand strategy · augur · prophet
- trendsetterstrendsetter, trendsetters, influencer, fashionistas, style icons
- trendspottersfuturists, tastemakers