commercial broadcasting
Advertiser-funded radio programming
Commercial broadcasting is radio or television programming funded by advertising revenue rather than government subsidy or viewer subscription.
Stations sell airtime to advertisers, whose commercials interrupt or sponsor content.
The model dominates American broadcasting: Commercial broadcasting relies on ratings to attract advertisers.
The term often contrasts with public broadcasting.
- scriptwritingComposing film or TV text
- advertisingPaid promotional communication
- satellite transmissionSignal relayed through orbit
- cable networksSubscription television stations
- copyright lawsRules governing creative ownership
sponsorship · programming · subscription · licensing fees · monetization · censorship policies · editing · revenue streams · Nielsen ratings · network television · local affiliate · studio production · televangelism · streaming platforms · time slot · sweeps week · talent acquisition · product placement
- broadcastingTV, radio, television, news, livestream
- world mediaworld news, foreign films, news networks, dubbed films, news channels
commercial broadcastingpublic broadcasting
Government or donor-funded media
public radio · public television · PBS · NPR · BBC
commercial broadcastingnarrowcasting
Transmission to targeted audiences
community radio · pirate radio · closed-circuit television · amateur radio · ham radio
commercial, broadcasting, commerce, commercials, commercially, commercialize, commercialized, commercialization, commercialism